As 2020 Continues to unfold, the social landscape will only continues to changes. Reports show the way upcoming generations us social media is vastly different, so the way people use social media today may not be a great indication of the way they’ll use it in the future.
Hill Holliday’s independent consumers and business insights research group, ORIGIN, released a study last year that looked at the ways Gen Z (people born after 1994) use social networks. Based on their findings, the trend that sees social media use increasing year-after-year may not continues much further into the future.
ORIGIN’s study found that 64 percent of Gen-Zers had taken a break from one more social networks. 34 percent had completely quit social media.
The majority of Gen-Zers reported they were stepping back from social media because they felt they wasted too much time using it, but negativity in the content, privacy concerns and commercialzation were also hugo factors.
If Gen Z’s trends continues in future generations, social media may actually play less of a role in people’s lives that it does today. its odd to think that mega-platforms like Facbook and instagram may be hitting their peak, but the data shows that could be the case.
The Most important takeway from any set of social media statistics like these is that the social landscape is changing constantly and rapidly. In 2020, people spend a lot of their time on social media. That will likely still be the case in 2021, 2022, and beyond but as we become more and more screen saturated, this trend of spending more and more time on social media might slow down and eventually reverse.
However, no matter how you feel about social media, the numbers show it’s numbers show it’s a huge part of our lives a least for now.
credit: Computer Hope